Swiss Textiles Prize for Young Fashion and Textile Entrepreneurs
This ladies’ fashion label created by Andreas Huber and Raúl Egloff Alcaide has made waves in recent years, both within Switzerland and beyond its borders. It is addressed to the style-conscious and future-oriented contemporary woman who is looking for luxury and a certain kind of extravagance. The philosophy of the designers stands for the power of opposites. Their collections are notable for their sensuous emphasis, top-quality materials and the delicacy of the processing. Their aesthetic approach combines innovative creation with wearability. The cuts seems simple and unassuming, but are at the same time sophisticated. The huber egloff collection of autumn/winter 2015 is an exemplary illustration of this approach. It is designed as a collage and as the expression of a young and contemporary spirit. Inspired by the eclectic works of the artist Isa Genzken, the various references to youth culture have been woven into an independent visual idiom.
Comments by the jury
The huber egloff label has been pursuing its fashion mission for years – with commitment, consistency and a sure feeling for the pulse of the times. Thanks to their intimate knowledge of the international fashion scene, and in considered professional response to it, the designer duo skilfully use different communication channels for their publicity work. The various brand elements together result in a multifaceted but at the same time harmonious image for the label, which combines individuality and comfort in exclusive fashion wear.
Comments by the Nominators