Julian Zigerli’s spring and summer collection for 2017, Sorry, is his twelfth, and the first in which he has included styles for women. A wide range of articles of clothing gives rise to a comprehensive all-round assortment. Sorry, Zigerli says, stands for “all the things for which we should be sorry and should not be sorry”. But we have to do here with quite harmless peccadilloes, so the suggestion of an apology is in fact not seriously meant at all. In the end, consistently enough, the motto emerges as: Sorry, not sorry, never sorry.
In keeping with this airy utterance, the materials chosen for the collection have a light summery touch: lots of linen, thin cotton, denim-coloured knits. Cooperation with other designers and artists for the creation of textile prints is one of Zigerli’s trademarks. This time he has worked with Zurich product designer Regula Büchel. With the help of a 3D animation program they have developed flower and cloud prints – suitable symbols for that carelessly ironic Sorry. The bags on the other hand, made of reflective nylon, were created in partnership with the sought-after label QWSTION.