The compe­ti­tion is geared towards Swiss people working in the design industry, compa­nies, insti­tu­tions and manu­fac­turers who work here or abroad. Foreign designers, who work, study or are employed by a Swiss company can also enter.

There will be prizes for prod­ucts, projects, services and concepts from all the design disci­plines which are rele­vant to busi­ness. Research projects and disser­ta­tions can also enter the compe­ti­tion.

Eval­u­a­tion Criteria

The nomi­na­tion teams and jury under­stand design as the result of an inte­grated devel­op­ment process that lever­ages possi­bil­i­ties along the value chain, thereby creating added value.

All prod­ucts, projects, research works, services, and theses that offer inno­v­a­tive solu­tions through design-oriented devel­op­ment and design are eligible.

The common manda­tory eval­u­a­tion criteria for all cate­gories are:

Degree of Inno­va­tion and Social Rele­vance

What creative approaches does the project bring, and how does it solve existing chal­lenges? Does it have a posi­tive impact on society, industry, and/or culture?

Func­tion­ality and Sustain­ability

How well does the project fulfill its purpose, is it intu­itive to use, and does it consider sustain­ability (e.g., circular economy)?

Design and Execu­tion Quality

How high-quality is the design imple­men­ta­tion and tech­nical execu­tion?

Commu­ni­ca­tion and Presen­ta­tion

How clearly and convinc­ingly is the project presented?

This is what you get

Already the nomi­na­tion is a distinc­tion and keeps the whole achieve­ment beyond the award cere­mony:

  • Prize money: CHF 1’000 to CHF 10’000 per cate­gory (winners only)
  • Marketing labels per cate­gory: Top 10 | Nomi­nees (Top3) | Winner
  • Profes­sional press kit (nomi­nees, winners)
  • Inclu­sion in our media work (nomi­nees, winners)
  • Promo­tion on our commu­ni­ca­tion chan­nels (nomi­nees, winners)
  • Portrayal with expert justi­fi­ca­tion in the Hall of Fame (nomi­nees, winners)
  • Inte­gra­tion into the digital Design Guide (winners)
  • Invi­ta­tion to the new Design Retreat format (Winner Young Profes­sionals)
  • 2 tickets for the award cere­mony on 07.11.25 (nomi­nees, winners)

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200828-Portrait_Andreas_Bechtiger
«Der Design Preis Schweiz ist für mich der national wichtigste Wettbe­werb für Gestalter. Mit der juri­erten Ausze­ich­nung wird die Rele­vanz des Designers und dem Werk gesteigert. Der Preis sensi­bil­isiert ein breites Publikum für gute, zeit­gemässe, inno­v­a­tive und sinnvolle Gestal­tung.» Andreas Bechtiger Indus­triedesigner