The competition is geared towards Swiss people working in the design industry, companies, institutions and manufacturers who work here or abroad. Foreign designers, who work, study or are employed by a Swiss company can also enter.
There will be prizes for products, projects, services and concepts from all the design disciplines which are relevant to business. Research projects and dissertations can also enter the competition.
Evaluation Criteria
The nomination teams and jury understand design as the result of an integrated development process that leverages possibilities along the value chain, thereby creating added value.
All products, projects, research works, services, and theses that offer innovative solutions through design-oriented development and design are eligible.
The common mandatory evaluation criteria for all categories are:
Degree of Innovation and Social Relevance
What creative approaches does the project bring, and how does it solve existing challenges? Does it have a positive impact on society, industry, and/or culture?
Functionality and Sustainability
How well does the project fulfill its purpose, is it intuitive to use, and does it consider sustainability (e.g., circular economy)?
Design and Execution Quality
How high-quality is the design implementation and technical execution?
Communication and Presentation
How clearly and convincingly is the project presented?
This is what you get
Already the nomination is a distinction and keeps the whole achievement beyond the award ceremony:
- Prize money: CHF 1’000 to CHF 10’000 per category (winners only)
- Marketing labels per category: Top 10 | Nominees (Top3) | Winner
- Professional press kit (nominees, winners)
- Inclusion in our media work (nominees, winners)
- Promotion on our communication channels (nominees, winners)
- Portrayal with expert justification in the Hall of Fame (nominees, winners)
- Integration into the digital Design Guide (winners)
- Invitation to the new Design Retreat format (Winner Young Professionals)
- 2 tickets for the award ceremony on 07.11.25 (nominees, winners)
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