The SDA sees itself as a professional association for design, founded in 1966 by renowned personalities such as Andreas Christen, Willy Guhl and Kurt Thut. Since then, it has been committed to ensuring that professional designers in Switzerland are valued and that their concerns are recognised and supported. Today, the association represents all areas of design, from product and industrial design to textile design, scenography, interaction design and design management. SDA is the first point of contact for designers seeking support in professional matters and networking. We look forward to continuing the partnership.