Winner | Fashion | 2015

Adobe Indigo

2015_Adobe_Indigo__003_JULIA_HEUER_ADOBE_INDIGO_cmyk

The combination of digital and crafts-based textile technology – that is the principal idea of Adobe Indigo, a clothing collection in which textiles play the most important part. A digital print design that relies on simple graphic forms and gentle colour transitions forms the basis for the manual processing of the textile, with the help of the traditional Japanese tie-dyeing technique Arashi Shibori. This results in hand-pleated cloths in which the original prints receive a random admixture of colours and so achieve a special kind of aesthetic quality. The digital print design is transformed into an organically pleated play of colours, each product being a unique specimen. From the purely formal angle, the clothing collection based on these textiles is notable for its timeless simplicity. The cut deliberately recedes into the background. Instead, the principal focus is on the textile itself and its artistic value.

Comments of the nominators

This melding of digital print and traditional craft processing yields convincing results at a high and independent level of artistry. The collection of exclusive dresses developed on the basis of this fashion material is an original reaction to modern industrial mass production.

Julia Heuer
www.juliaheuer.de

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