DOING FASHION PAPER (DFP) is the title of a publication series which was created at the Institute of Fashion Design of the Academy of Art and Design FHNW in Basel, and which emerged from the training concept of DOING FASHION. The essential objective of this teaching vessel is to create alternative spaces of action in the field of fashion design, in emancipation from the current understanding of fashion. DFP was worked out and implemented in close cooperation with the graphics office Claudiabasel. It offers a platform for fashion discourse in universities and encourages its further development. The top-quality print product is consciously seen as offering a basis for play and experiment. From the point of view of the book designer, the publication consists in applied research in the area of editorial design. Established rules are here being deliberately broken or converted into their opposites. The design evidently goes against mainstream trends, without dissipating any of its energy on negative attitudes.