The Senior Design Factory pursues the objective of bringing together old and young persons as partners of equal value, and encouraging communication between the generations through engagement in creative projects. It highlights new ways in which older people can be linked in with everyday living, and their resources and talents used intelligently. Design plays a central part in this project, functioning as a mediator and building bridges between the generations on the social and creative planes. The centrepiece is the “Atelier” or studio, where young designers work together with senior citizens who have craft skills. The “Shop” then markets the products they have created. The “Kitchen” restaurant is designed to be a cross-generational meeting place, and the “Workshops” serve for the exchange and transfer of knowledge between young and old.