ALPA 12 FPS
The ALPA 12 FPS (Focal Plane Shutter) is first of all the core component of an independent photographic camera – when used on its own in combination with a back element, a lens and suitable adaptors. But at the same time it can serve as a shutter module when used together with another ALPA 12 camera. This means that thousands of lenses – both new models and vintage specimens – from dozens of optics manufacturers can be used. In addition, the camera can be used with digital medium-format back parts up to 80 MP, as well as with a roll film back. The ALPA 12 FPS successfully transforms the modular camera platform into an open toolbox.
Comments of the nominators
This is a consistent system-design approach to a product which generally comes in the form of a closed combination. Aimed at appealing to individual preferences and with built-in future compatibility, the ALPA is a modular model in the best and most literal sense – a trailblazing innovation in the design of consumer goods.
Comments of the jury
The ALPA 12 FPS provides strong confirmation of the excellent reputation that this legendary Swiss brand enjoys, both among professionals and with a select group of connoisseurs and amateurs. The product combines functional innovation with proven technological flair, together with top-quality manufacture and a clearly delineated design which makes the equipment easy to handle. In short, this is in every way a triumph and lives up to the best standards of Swiss industrial design.
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