The magazine “Reportagen” [Reports] has been coming out every two months since 2011. It is focused on the journalistic genre of literary reporting. The design emphasises the special nature of the publishing concept and makes the magazine distinctively unique. The handy format and choice of materials – linen binding and uncoated paper – and the single-column layout align the magazine with the printed book. The cover, which also serves as a table of contents, is purely typographically based, pointing to the character of the magazine as a text medium. By contrast with usual marketing strategies, there are no photographs. Instead, the magazine relies on illustrations and infographics. A specially developed font aimed at maximum readability is another identifying feature.