Over the last few years the range of political posters handed in here occurred as a result of national elections and voting or as a call to demonstrate. Studio Hubertus Design based in Zurich wanted to develop an innovative design of posters in the political discussion and in doing so find an iconographic perspective. The campaigns structured in accordance with the traditional rules of poster art are eye-catching because of the form of their simple, powerfully implemented messages, which set an example in the public arena and have a striking effect in the best sense of the word. Pictorial typography is used as a central form of design expression, in the way that it has repeatedly played a major role in the tradition of Swiss graphics. The poster campaigns, which were largely financed through crowdfunding, do reflect the commitment of the designers in terms of civil society and politics.