In developing her luxurious collection «aurum», Rahel Greuter has deliberately drawn inspiration from the archives of the jersey knitting workshop founded by her grandfather. A retrospective look at the tradition of the company formed the basis for the creation of products which answer to the highest standards of Swiss quality, with a contemporary design which has made an impression on prestigious customers in the international fashion industry. The publicity strategy for «aurum», likewise devised by Rahel Greuter, makes an important contribution to the satisfactory positioning of the product.