The design label Beige would like its collection «Belle de jour» to be seen as a celebration of Woman. Feminine cuts, sensuous colours and materials give an impression of seductive elegance, reminiscent of Parisian chic and the glamour of film divas of the Fifties. Filigree structures and floral motifs supply the essential formal basis for the design’s realisation in knitted cotton, an ideal medium for the generous inkjet patterns.