Winner | Newcomer | 2009
V30 FREITAG SKID
With its modular structure, the “V30 FREITAG SKID” shelf system was created as a customised sales shelf for the products of Zurich-based bag maker Freitag. An angular module made of recycled plastic forms the basic element of the system. With clips linking these modules, shelf systems of varying design can be configured to meet the needs of the shop in question. As the basic elements can easily be stacked, this offers further advantages for storage and transport purposes. Finally, the system meets the applicable standards of durability and sustainability.
Comments of the nominators
Originally conceived as a sales display, this modular and versatile shelf system has an appealing functionality and exhibits an industrial aesthetic that is fully adequate to the purpose envisaged.
Comments of the jury
The design of this modular display and storage furniture product is perfectly in harmony with the image and requirements of the client commissioning it. Particularly convincing are its economy of materials, its simple but effective connection system and – last but not least – the industrial impression it makes, in keeping with the purpose it is intended to fulfil. With some slight modifications, this shelf system could be used not just in FREITAG stores but by other customers as well.
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