Nominee | Product Design | 2023
Fuck Yourself Not The Planet
Compared to other countries, Switzerland is not always particularly progressive in its open and enlightened approach to its own sexuality. The Pleasure Toys by Manufucktura therefore make an even more important contribution to breaking down stigmas that are still strongly present in the local culture. The use of local and air-dried woods as well as the hand production in the canton of Graubünden underline the Swiss reference of the brand, same as the world‘s only Pleasure packaging that is embossed with Braille and produced in Switzerland. The rising sun on the casing represents the human energy centre, which stands for sexuality and creativity and is therefore the most natural thing in the world. The use of sustainable materials conveys a natural and approachable approach to the product and the theme.
Comments of the jury
Manufucktura’s products not only set a lively example for a more conscious approach to sexuality and pleasure in Switzerland, but also offer a sustainable alternative to conventional products on the market. In the process, it becomes apparent that the choice of material not only brings ecological advantages, but also offers functional added value. Thanks to comprehensive expertise in wood as a material, the Lust objects meet the highest requirements in terms of application. A colourful and lively appearance communicates the advantages of the wooden products in an amusing way without neglecting stringency.
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