Nominee | Food Design | 2023
Urban Lemonade
Urban Lemonade brings tropical flavours to Switzerland with little sugar and no artificial additives. The lemonade is produced locally and comes in a fresh look, now even in the USA. The drink is promoted through high-quality design: the lemonades and merchandise are graphically well thought-out and embedded in a contemporary visual world. Urban Lemonade has been able to establish itself over the past few years and is available at various sales locations throughout Switzerland and in New York.
Comments of the jury
The company presents itself with a designed appearance that meets the highest standards and with an international corporate attitude (production in the USA). Urban Lemonade brings together unusual ingredients and creates versatile taste experiences in cans and glasses. The graphic design creates high-quality visual universes that reinterpret the marketing of consumer goods. The brand identity is thus distinctly stringent and is developed critically as well as with remarkable consistency. In this way, the company exemplifies the power of visual design and at the same time sets new accents in the beverage market.
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