Winner | Product Design | 2003
misura Kleinste, leichteste Grossbild-Systemkamera
This 4x5“ precision camera is protected by aluminium sheet or leather, and can be carried like a shoulder bag. Its setting mechanisms make it easy to use, and offer the photographer a high degree of reliability. The camera is immediately ready for use. Wide-angle and panoramic lenses can be used, as well as telephoto and macro systems. The camera weighs just under 2 kilos.
Comments of the nominators
The misura combines the camera and carriage container in a single unit, resulting in an innovative solution that achieves formal independence in this field.
Comments of the jury
A precision instrument to be worn lightly: technology on the appropriate scale, convincingly slimmed down. It opens up optical possibilities that have a special significance in our digital era. The object in its own right seductively offers itself to the possibilities of classical photography: the large format takes on a mobile dimension.
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