The different zones and areas allow visitors to the stand to communicate in suitable style, whatever their preference – either in direct person-to-person contact or with the most up-to-date IT tools on two circular stairs, more «sitting» in the trendy and comfortable lounge areas or in the discreetly private conference room. Sunrise’s various business units are distinctly presented while being incorporated, optically and in spatial terms, in the stand as a whole. Displays enable the visitor to enter into the IT world. Being modular, the elements of the stand take up little space when they are stored and can easily be reused.