Nominee | Product Design | 2003
VITAVM® Neugestaltung der Dental-Keramikflasche
The design of the dental ceramic bottle typical of VITA has been modernised in the fundamental details. The coloured typographic labelling makes it easy to identify the contents of the bottle. The new hinged screw lid also carries a colour coding. The smaller pouring opening makes it possible to measure out a dosage more precisely, saving materials. The bottle has a broader base, enhancing stability. The bottle label carries additional information on the same surface. The texts are laid out in a way that makes them easy to read.
Comments of the nominators
The solution is exemplary in the reinterpretation illustrated here, which starts out from the existing bottle and succeeds in reaching a new product with symbolic and imaginative elements.
Comments of the jury
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